Hallyu
When Far East waves to West Coast
They call it Hallyu, the Korean wave (Korean: 한류; literally meaning "wave/flow of Korea") which has become an influential global phenomenon!
Starting from K- dramas & K-pop that evolved into a truly major driver of global culture, now the K-fashion has become the new ever-growing trend thanks to its distinctive blend of addictive unique aesthetics that flirt with tradition and challenge the contemporary and excellent quality materials that come to life through explicit designs.
It’s needless to say that of all the fledgling fashion weeks out there, Seoul Fashion has attracted the most international praise. Since its inception in 2015, the South Korean capital’s biannual sartorial spectacle has garnered a sizeable roster of attendees spanning editors, buyers, photographers and influencers from all over the globe.
