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When Far East waves to West Coast

They call it Hallyu, the Korean wave (Korean: 한류; literally meaning "wave/flow of Korea") which has become an influential global phenomenon!

Starting from K- dramas &  K-pop that evolved into a truly major driver of global culture, now the K-fashion has become the new ever-growing trend thanks to its distinctive blend of addictive unique aesthetics that flirt with tradition and challenge the contemporary and excellent quality materials that come to life through explicit designs.

It’s needless to say that of all the fledgling fashion weeks out there, Seoul Fashion has attracted the most international praise. Since its inception in 2015, the South Korean capital’s biannual sartorial spectacle has garnered a sizeable roster of attendees spanning editors, buyers, photographers and influencers from all over the globe.



Our Story

A new wave of life

Our Hallyu is an exclusive hub that is about to host all trending “K’s” of the Korean culture such as k-cosmetics and k-accessories,  setting as a start point the k-fashion’s high quality clothes, sunglasses and jewelleries made from young and already worldwide established Korean designers.

Our commitment is to dive deep in this new and exciting culture landscape, incorporate the most relevant Korean trends and select the crème de la crème of Korean designer’s items.

Explore our limited collection and indulge yourself with one of the few exclusive pieces selected just for you!

New arrivals


  • ADD. Greece
  • TEL.  +30 6956338714
  • MAIL. info@myhallyu.com